Michael Fieldus is a product developer with first-hand experience in taking products from concept ideation through to mass-manufactured products. A performance-driven engineer with practical experience in the development of footwear, helmets and protective equipment. Currently working on energy-absorbing design solutions to allow athletes to push the limits with maximum safety.


001 Adidas SS23 Classics Range
002 VENTETE AH-1
003 RUROC RG2
004 DHaRCO MTB Collection
005 RUROC LITE +
006 Adidas Research Project - Football Innovation
Company | Adidas Date | 
March 2022 - Aug 2022
Role | 
Footwear Product Developer
The Brief 


Spring Summer 23 was the rivivial of the Classics range. 

Big part of this was the terrace footwear range, prodimently made up of low cut, suede style shoes.
 
Bringing back fan favourites from the archive and cementing their involvement in football and fashion culture

Fashion. Culture. Influence.  


The Development


I managed the development of 60+ shoe articles in the terrace range for the SS23 season, from initial tech pack creation through to final production sample, reviewing and critiquing samples at key milestones. Through extensive collaboration with 7 factories in 3 different countries. 

Communicated professionally with T1 and T2 factories addressing manufacturing processes, shoe construction, material specifications, and testing.


The Product